Positioneren

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Manier waarop een onderneming een eigen onderscheidende positie in de markt en in de perceptie van de consument probeert in te nemen.

Positioning by Drayton Bird: “Positioning is exactly what your commonsense tells you it is. Your position should reflect where you fit in the market; what differentiates you from your competitors, not merely in fact but in the minds of your potential buyers. What they think about you is as important, possibly more important, than the truth about you.”